FAIDA
(a Hindi word, meaning 'profit, gain') is an OPT-IN
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Search engine optimization is a complex
and dynamic subject. Fortunately, there are many websites
which have valuable information, lots of practical
tips and discussion on latest trend. Following is
a list of select Net resources that can be very helpful.
Keyword
Density
High search engine ranking requires your
pages to maintain optimmum word depth and keyword
density. Keyword density is the ratio of a keyword
or keyphrase to the total words (depth) on a page.
Many search engines today are measuring keyword density
as a factor in assigning relevancy ratings to web
pages. If your keyword density is too low, your page
will not be rated high in relevancy. On the other
hand, if your keyword density is too high then the
search engine may penalize you for "keyword stuffing".
Optimizing Keyword density is considered an important
aspect of search engine placement. A density of 1%
to 7% is generally considered good.
SpellWeb
Use SpellWeb to make quick checks on possible variants
or synonyms and compare popularity. For example, you
could check how often 'money' is used compared to
'cash', etc.
Meta Tags
Meta Tag Builder
This site creates meta tags for your pages. All you
need to do is to feed it with information about your
site.
Author
:Dr.
Amit K. Chatterjee
(Amit worked in blue-chip Indian and MNCs
for 15 years in various capacities like
Research and Information Analysis, Market
Development, MIS, R&D Information Systems
etc. before starting his e-commerce venture
in 1997. The views expressed in this columns
are of his own.