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Why do I Need it ?
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The Number One reason is to add
credibility to your business. When you have
a web site you ARE a business owner. Very few people
will ever view your Internet Business as serious
without your willingness to take this step to present
yourself as a professional. It all boils down to
this: "If you are not willing to invest a few dollars
in your own business, How serious can you really
be?"
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You are anonymous In the
virtual world of cyberspace, often the only mean
your customer has to evaluate you is your web-site
/ e-mail/ communication style. These are your faces
to the world - and these must inspire sufficient
confidence in your customer to transact business
with you or at least take you seriously. This is
a marked difference from traditional business and
you should be aware of this feature of e-commerce.
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You may be well known in your own
country but your overseas customer has no way of
knowing how true your claims are. The only touchstone
he/she has is what you offer by way of web-site,
e-mail, offer document etc. You must make sure that
they are there and are truly professional looking.
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Control When you have your
Own Domain, YOU are the Master. Should you decide
to change web hosts, it's a simple transition. Your
URL (Web address will not change). You are no longer
required to post someone else's advertising on your
site. Search Engines that were not willing to index
your Free Page will now accept your listing readily.
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Professional Looking Communication.
With your own domain name and web-site - you
can set-up mailboxes that are unique and meaningful.
Moreover - e-mails sent from these mailboxes will
quickly lead your customer to your web-site resulting
in enhancement of your business image. For example,
if your domain name is indianart.com - you may set
up e-mails like sales@indianart.com, mail@indianart.com,
info@indianart.com etc. for specific functional
purposes. These give a far more professional look
than a free e-mail like indian_art_12456@hotmail.com
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